The beauty industry is continually expanding, moving to use organic products and it has been expected to reach $15.98 billion by 2020. Many health-conscious and environmentally aware people are seeking organic products for skin and hair care. This is one reason why business opportunities involving organic hair and skin care products is growing along with the industry.
Organic skincare is especially strong here. The UK market alone is estimated at £80 million. Organic is now the hot trend for many reasons; beginning with the fact that people are more conscious about their health and their skin. Organic products are mild and effective, not only on the skin but at the environment.
So if you have the skills and the experience along with interest in creating organic skin and hair products, you can make a strong foundation for an exciting business startup. In this post, we are going to discuss some of the important steps to lead you to your success.
- Decide what you want
Starting a beauty products business at this point means you are already aware of making your own organic skin and hair care products.
When starting a business, it is likely that you have an idea of making organic products and want to become your full-time job. However, when starting out, it is important to narrow down the range of product to an extent which can help with safety assessments and support your marketing campaigns.
Determine what you make the best and keep your focus on formulating that. Maybe you can start with a range of products which are coherent together. For example, make a herbal essences shampoo and conditioning hair treatment for the specific type of hair.
Marketing research is also important to define your product range. Take a look at what is trending in terms of products and use organic ingredients to formulate the products as a solution.
- Know and understand the law
It is crucial to know and understand the law before starting your own business and comply with them at all times. Although not complete, but here is a guideline which can help you to cover the legislation in detail:
- Responsible person
A person responsible—be it the manufacturer or an appointed agent, must be established to ensure the regulatory compliance for the formulation of the products to take the necessary actions and interact with regulators, etc.
- Cosmetic products notifications portal
The new regulation introduces the portal to store the information on every cosmetic product on the European market.
- Safety assessment
Every cosmetic product must undergo a safety assessment prior to ensure its availability in the market. The safety assessment determines it toxicological profiles, chemical structures, ingredient exposure, manufacturing process and the safe use of ingredients in the product.
- Product information file
Manufacturers or appointed agents are expected to keep a detailed and updated product information file for every product.
- Manufacturing practices
The law requires the manufacturing process to follow the standard set for good manufacturing practices.
- Lining the suppliers
Considering the fact that you have been making organic products for some time now, contact your suppliers to let them know about your business. They may be able to offer advice on buying a greater quantity of products in a cost-effective way.
Bear in mind that your relationship with the supplier is of key importance, and you’ll reap the benefits of being in important long-term business. Shop around to find the best quality ingredients and don’t underestimate the important of customer service when you’re buying the ingredients for your brand.
- Decide how to sell
Once you have your products in place, you need to determine how to sell the products. The first thing that many new business owners op for is online. However, the online market is a competitive place, and it is hard to build relationships with the customers. Another option is to open a business outlet. If that too is out of option, a great way is to ask for retailers to do the job for you. Take a look at your competition and choose a suitable option which can ensure an increase in your brand recognition.
- Develop a marketing strategy
Marketing is an important aspect of business which can help in increasing sales and get your brand rolling. However, in order to be successful, it is important to device a strategic marketing plan and implements to achieve positive results. If you are thinking of selling online, it is important that you familiarise yourself with SEO practices. SEO can help your page to show up at search engines such as Google and Bing. Not just that, it is also important to use social media and help raise your brand awareness and also interact with customers.