Why are more women than men on Instagram?

According to data from April 2016, women use Instagram more than men. ComScore, a company that measures Internet traffic, 42 percent of Instagram’s 108 million unique visitors were men, while 58 percent were women. And what’s more: the prevalence of women over men on Instagram has remained constant during the last year, 2019. Women power is real. Why?

Why are more women than men on Instagram?



Women are active users of the platform (as, for example, with Pinterest). Especially from the age group between 18 and 29 years old. Their interest in Instagram is not accidental. Let’s think about the possible reasons:

As in all social networks, users are mainly on social networks to keep up to date with what their contacts are doing, their virtual community, which coincides with the physical one to a large extent. Giving likes and commenting on the latest is a daily task if you want to be aware of everything. But also, Instagram allows you to meet a lot of people, which is always interesting.

If Instagram has something, after its ability to create community, it is creativity. The ability to create attractive images (also videos). The most creative social networks, such as Instagram or Pinterest, attract more female than male audiences. There are also many tools with which to enhance that creativity, both on Instagram and outside of it, that allow you to take better photos and videos without having to stop using your mobile

If Instagram has something, after its ability to create community, it is creativity. The ability to create attractive images (also videos). The most creative social networks, such as Instagram or Pinterest, attract more female than male audiences. There are also many tools with which to enhance that creativity, both on Instagram and outside of it, that allow you to take better photos and videos without having to stop using your mobile.

The characteristics of Instagram make it more attractive to women, where you can create your microcosm of accounts to follow easily and quickly. Easily gather tastes and interests, and thus be aware of the topics that matter most. These tips are useful to get Instagram female followers.

Recognition
Instagram is one of the social networks, perhaps the one that most, in which good content is publicly rewarded. Creativity is admired and good photos are commented in a positive sense more than in other networks.

Trademarks
Brands have been on Instagram since its creation back in 2010. They know that the public is mostly young and active. Especially women’s fashion brands, accessories, decoration, DIY, beauty or weddings, among others, are very active and generate attractive content that hooks their audience, which is mostly female. And then there is the possibility of making announcements.Most fashion brands are competing to reach female followers.

Design

Instagram is visually appealing. Like on Pinterest, you can create an account as if it were a photo album, memories of the digital world. It also allows you to quickly discover brands that you would not otherwise know, and that generate good content that makes them gain visibility; small decoration shops, independent artists, fashion and beauty bloggers, etc.

Idols

We all have idols, and so do they. Many of them have an Instagram account that, especially teenagers, they follow daily and faithfully. From music idols to sports girls, television characters or celebrities. They sell an image on Instagram, with an image designed ‘ad hoc’, well studied in advance to maintain consistency over time.

Tips

Many Youtubers have their Instagram account, from which they derive interest in their YouTube channel, with creative, attractive photos or video clips. It is linked to the above, idols, fashion, beauty or decoration bloggers especially.

Because women tend to be close to fashion, they are more important than men. The basic traits of women who tend to like to express themselves through social media are also one of the reasons why Instagram needs them more than men. Today, Instagram is one of the most important self-actualization tools for women.

Published by Alvina Jennifer

Professional writer and seo expert.

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